W2 Visual Communication

The rebranding of W2, a visual and print communication company in Londrina, aimed to blend digital art tools with references to the city’s urban landscape, playfully highlighting the company’s local presence and roots. The modern illustrations pay homage to Londrina, emphasising the significance of printed advertising and artistic beauty beyond mere functionality. The result is a visual identity that celebrates the enduring role of advertising in urban life, bridging artistic heritage with the digital present.

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This visual concept was crafted to strengthen the brand’s new positioning, solidifying W2 as a leader in digital printing in Londrina. The graphic design elevates the company’s role, not only as a provider of artistic mediums but as an active participant in the city’s cultural fabric.