Arraioloo Barbada

The third edition of the Arraioloo festival, held in collaboration with Festa Barbada, reinvented the traditional Brazilian “arraiá” celebration. For 2024, the event embraced a visual identity that combines rural graphic elements with a youthful, vibrant aesthetic, transforming the classic fairground style into a dynamic music festival experience. The main goal was to invite attendees with striking visuals that reflect the event's unique and contemporary spirit, encompassing curatorial choices, scenography, and space design.

​

The geometric, colourful illustrations of farm animals—playfully and energetically depicted—paired with a diverse yet balanced typography, create an atmosphere that preserves the essence of traditional Brazilian festivities while offering a modern and captivating approach. This visual identity allowed the celebration to remain authentic while evolving to attract a younger audience.